Power Up Your Visual Marketing & 'Save the High Street' - A Personal & Local Example

A number of local (to me), well regarded and long established businesses are struggling, closing down or shutting their shops & following the ‘inevitable’ retreat to ‘online’ - it’s troubling, especially when these businesses are supposedly geared towards expert service, advice and skill.

We can all read advice about how we should analyse our own businesses, focus on what makes us unique, stand out from the crowd, have a USP etc but it’s never as easy as that is it? Some of the businesses I’ve read about do a very good job of telling their customers about their unique service and trying to educate them about why they’re different than online shops but are words enough?