Lots of photographers take good photos.

Designing, capturing & producing an image to create real commercial impact is, well, something completely different.
Through the Lens are not just photographers but visual marketing experts. Working in partnership we assist you with marketing strategy, image management and business presentation.
But don’t don’t take our word for it, we tell our stories in pictures and we’d rather you looked at the pictures throughout this site and make up your own mind whether you think it’s worth your time & effort working with us?

If you’re more verbal than visual that’s OK, read on;

We don’t start with cameras but by talking: understanding your requirements, working with you to set objectives, planning your imagery and then producing the very best visual marketing, whether that’s of you, your products, services locations or your team.

Whilst it’s ultimately about the very best images, along with our expertise, experience & industry knowledge we utilise the very latest & best technology to ensure the quality of what we do. The latest, top end Canon dSLR cameras with pro lenses & associated lighting & support equipment. Our aerial photography is provided courtesy of the latest dji professional drones and state of the art mast system.
Finally, every image we produce is expertly processed & enhanced to look perfect, whether they’re used in print media or on-line. This isn’t simply ‘Photoshopping’ but enhancing and optimising to ensure your images work hard for you, utilising high end Apple Mac PCs and a range of software including Adobe Photoshop & Lightroom.

When you work with Through the Lens you can be assured of the highest quality service and outcome. To discuss your requirements and how we can assist please click the ‘get in touch’ button below.

Adam Winfield is our Lead Photographer & Proprietor.

Adam developed the business from a lifelong fascination for photography. Initially concentrating on landscapes, which remain a personal passion, he has photographed numerous weddings, families, events and businesses.

Prior to full time photography Adam was a Civil Engineer, designing & building roads, sewers & infrastructure across Lincolnshire before moving into customer relations, business development & marketing. Following redundancy he spotted the opportunity to follow his own path, turning a passion into a business, using his marketing & customer service skills to build great Client relationships.

Through the Lens has developed & changed in response to a transforming market where technology has made photography & the ability to share photos accessible to all.
Adam realised social photography was difficult to remain successful in and providing great images was always only half the story.
Prompted by discussions with Clients about how they most effectively use their images, Adam combined his business development & marketing experience to provide a deeper, visual marketing service.
By providing advice, guidance & support, businesses more effectively incorporate the power of the photos Adam takes into their overall marketing, making a bigger impact.
Adam has worked with a range of businesses across the UK for over ten years to develop their marketing, communicate with their customers and sell more, faster.

Extending his passion for photography into teaching everyone to take better photos Adam has established Lincolnshire Photo Training to share his technical & artistic expertise, running a range of courses & events including a unique partnership with Lincoln Cathedral, "Britain's favourite Cathedral".

A Licentiate member of the British Institute of Professional Photographers in the category of commercial photography, qualified to Level 3 Award in Education & Training and possessing a full Permission for Commercial Operations (PfCO) from the Civil Aviation Authority (CAA), Adam's customers are assured of the quality & validity of his photography, tuition & associated services he provides.
Through the Lens Photography are fully insured for all services and all photographers possess a current disclosure certificate. Please enquire for further details.